Posted: Oct 28, 2025
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Demand Generation Manager - Holland, MI

Haworth - Holland, MI
Full-time
Application Deadline: Nov 28, 2025

Job Overview

We are currently looking for a Demand Generation Manager to join our team! 

As a Demand Generation Manager you will:

Be Responsible for developing and executing digital strategies to generate and nurture leads, driving pipeline growth, and ultimately driving revenue generation. You will work closely with the marketing, ecommerce, and product teams to create and implement effective demand generation campaigns that align with our business objectives. Equal parts growth strategist and AI-native operator to lead digital demand generation and funnel optimization. You’re a strategic thinker and hands-on operator who thrives on measurable impact.

This is a hands-on, high-impact role where you'll use a blend of AI tools, marketing automation, and website optimization platforms to drive a measurable pipeline. You'll focus on increasing and converting website traffic, driving funnel activity, conversion rate optimization and executing campaigns end-to-end.

Key Responsibilities

  • Develop Demand Generation Strategies: Develop, lead, and oversee the implementation of comprehensive demand generation strategies to drive lead acquisition, pipeline growth, and revenue, ensuring alignment with company objectives and market trends.
  • You will own demand generation end-to-end, from strategy to execution and analysis, implementing a strategy that drives the pipeline for sales-led growth and achieves revenue and growth goals.
  • Scale demand generation programs effectively to maximize reach and optimize return on investment (ROI).
  • Drive the generation of high-quality leads, Develop and execute ABM campaigns and partner closely with internal teams to ensure seamless lead flow and conversion into qualified pipeline for new customer acquisition.
  • Implement advanced lead nurturing programs that effectively guide prospects through the sales funnel, accelerating conversion from awareness to purchase.
  • Monitor funnel metrics and identify levers for generating qualified leads and accelerating pipeline velocity and revenue growth.
  • Integrate and leverage Artificial Intelligence and Machine Learning tools to significantly scale demand generation execution and drive efficiency and output
  • Optimize the use of marketing tech stack (HubSpot, CRM integrations, attribution tools) to ensure seamless campaign execution and visibility. Maintain accurate tracking and attribution of leads throughout the funnel.
  • Leverage AI and Automation for Scale: Leverage AI and marketing automation tools to scale content creation, run experiments, optimize workflows, and accelerate campaign execution, while ensuring adherence to best practices.
  • Build, Direct, and Optimize Multi-Channel Campaigns: Direct the execution of multi-channel campaigns — including email marketing, social media, content marketing, and paid advertising—through team coordination, monitoring performance, and refining strategies to maximize ROI.
  • Analyze Performance and Drive Continuous Improvement: Analyze campaign performance data to generate insights, report on key metrics, and continuous optimization efforts to enhance marketing effectiveness.
  • Stay Informed on Market Trends and Competitor Activity: Lead market research and competitor analysis efforts to identify growth opportunities, inform strategic decisions, and maintain competitive advantage while promoting innovation within the team.
  • Lead a culture of inclusion and belonging, promoting member engagement, sustainability, and continuous improvement.
  • Must be able to perform all essential job functions with/without accommodation.
  • Uses office automation, communication, software, and tools used in Haworth office environment.
  • Performs other duties within scope as assigned.

Required Qualifications

  • Bachelor's Degree in Marketing, Business, or relevant field of study
  • Minimum 5 years experience in Digital Marketing.
  • 2 years supervisory experience.
  • Applicants must possess an unrestricted right to work in the US to be eligible for this position.
  • This position is eligible to remote work within the United States. However, if you reside within 50 miles of our global headquarters in Holland, MI, regular on-site presence is expected. Our headquarters is more than a workplace—it’s a hub for collaboration, innovation, and connection. Being on-site allows our team to engage more deeply with our culture, our customers, and each other., 
  • Education Equivalency: Associate's Degree plus 2 years related experience OR 4 years related experience if no post-secondary education
  • Military Equivalency at www.mynextmove.org/vets/find/military

Preferred Qualifications

  • Furniture Industry Experience strongly preferred.
  • Proven B2B experience.
  • Experience in demand generation, lead generation, or a similar role, ideally in commercial interiors or B2B. 
  • Proven use of AI tools to automate and scale marketing execution
  • Familiarity with paid platforms like Google Ads, Meta, and Linked In Ads. Experience running ABM campaigns or supporting outbound demand gen. Strong grasp of funnel math, attribution models, and full-funnel measurement
  • Strong understanding of marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce).
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Performance mindset and ability to own end-to-end KPIs (traffic, CPL, MQLs, conversions)
  • Strong project management skills and the ability to manage multiple campaigns simultaneously.

Design your future with Haworth
Headquartered in Holland Michigan, Haworth is a family-owned global powerhouse at the forefront of innovation and sustainable design in the workspace interiors industry. Here, you'll have access to state-of-the-art resources, collaborate with cross-functional teams of passionate innovators, and experience a blend of global reach with personal growth opportunities. Whether you're developing new manufacturing processes, implementing smart factory solutions, or designing tomorrow's workspace solutions, you'll be empowered to make a lasting impact while growing your career.

We believe in the power of collaboration and strive to create a culture where everyone feels valued, respected, and empowered to make a difference. Your hard work, dedication, and talent are the foundation of our success and enable us to build meaningful connections with our customers and each other.

At Haworth, members enjoy benefits from their first day of employment:

  • 20 Days Paid Time Off: Plus, the option to buy up to 5 extra days.
  • Health Benefits: Priority Health Medical options, Delta Dental, and Vision Insurance.
  • 401k Match: Contribute 6% of your annual salary, and Haworth will match 7%.
  • Insurance Coverage: Company-provided Short-Term Disability, Long Term Disability, and Life Insurance.
  • Tuition Reimbursement
  • Volunteer Time Off
  • Parental Leave
  • Pet Insurance
  • Zero Waste to Landfill 

Direct Link to Apply: Demand Generation Manager