Marketing + Communications Manager

Grand Rapids Ballet, Michigan’s premiere ballet company, is seeking a collaborative, driven, and detail-obsessed Manager of Marketing & Communications to lead the organization’s sales, branding, and audience engagement strategy. This role blends creativity with logistics — perfect for someone who thrives in both strategic planning and hands-on execution. The ideal candidate is a master communicator, adept at managing multiple projects, meeting deadlines, and building strong relationships with internal teams and external partners.

Responsibilities

Project & Production Management

• Own the full lifecycle of marketing deliverables, including performance programs, print materials, signage, and advertising assets.
• Ensure timely delivery by managing schedules, deadlines, and approvals — especially around strict print and production timelines.
• Serve as the primary liaison with external marketing and design vendors; oversee project scopes, timelines, and deliverables.

Digital Communications & Content Creation

• Develop, write, and manage all digital communications, including email marketing, newsletters, and website updates.
• Create and curate engaging visual and written content for social media channels.
• Produce or coordinate digital assets, including promotional graphics, video content, and photography.

Marketing Strategy & Campaign Development

• Manage the planning, execution, and analysis of multi-channel marketing campaigns for performances, education programs, and special events.
• Drive patron engagement and ticket sales through compelling messaging, consistent branding, and audience segmentation.

Media Relations & Brand Communications

• Write and distribute press releases, media alerts, and promotional copy.
• Cultivate and maintain strong relationships with media contacts; serve as primary press liaison.
• Ensure consistent voice, style, and tone across all public-facing materials.

Collaboration & Internal Communications

• Provide direction and management of projects for marketing contributors; the GRB School Administrator and the GRB Executive Administrator
• Work closely with artistic, development, education, and production staff to align messaging and support cross-departmental initiatives.
• Attend rehearsals, events, and performances to gather content and strengthen organizational storytelling.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum 3–5 years of professional experience in a marketing or communications role, preferably within the arts, nonprofit, or cultural sector.
• Demonstrated experience managing complex projects with multiple stakeholders and tight deadlines.
• Strong copywriting, editing, and proofreading skills.
• High proficiency in Adobe Creative Suite (especially InDesign and Photoshop) Canva, email marketing platforms (Klaviyo or similar), and social media scheduling tools.
• Experience with website CMS platforms (WordPress) and basic analytics tools (Google Analytics, Meta Business Suite).
• Collaborative, solutions-oriented mindset with outstanding attention to detail and follow-through.