Program Manager, Vertical Markets - Holland, MI (hybrid)
Company Overview
When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you!
HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity.
Why Haworth? Find out more here!
Here at Haworth, our members enjoy benefits from their first day of employment including:
- 20 Days Paid Time Off (PTO): Enjoy a whole month of relaxation, adventure, or whatever your heart desires! Plus, you can buy up to 5 extra days for even more fun.
- Health Benefits: Stay healthy and happy with Priority Health Medical options, Delta Dental, Vision Insurance, and Earned Sick Time. Your well-being is our priority.
- 401k Benefit: Secure your future! Contribute 6% of your annual salary, and Haworth will match up to 7%. That’s a win-win for your retirement!
- Annual Bonus Programs: Get rewarded for your hard work with exciting annual bonuses. Your efforts truly pay off.
- Insurance Coverage: Rest easy with company-provided Short-Term Disability, Long Term Disability, and Life Insurance. We’ve got you covered.
- On-Site Gym: Stay fit and energized with our well-equipped gym, open 24/7. Fitness at your convenience.
- Tuition Reimbursement: Invest in your future with our Tuition Reimbursement program. Learning never stops!
- Volunteer Time Off (VTO): Make a difference with 8 hours of paid Volunteer Time Off. Give back to the community and feel great doing it.
- Optional Pet Insurance: Keep your furry friends healthy and happy with our optional Pet Insurance. Because pets are family too.
- Zero Waste to Landfill: Be proud to work for a company committed to sustainability. We’re making the world a better place.
Job Overview
We are currently looking for a Program Manager, Vertical Markets to join our team in Holland, MI.
As a Program Manager, Vertical Markets, you will:
Lead the planning and execution of moderately complex projects, managing resources, budgets, and risks to ensure on-time completion within scope and budget. Utilize project management expertise to solve challenges, mentor junior team members, and drive project success. As a vital member of the Verticals and Market Segments team, this role influences, develops, and provides ongoing support to marketing, go-to-market, and ongoing business development efforts for defined vertical markets. In collaboration with targeted stakeholders across the business, this role is to 'connect the dots' for both our sales and dealer members that help define the strategy and differentiators for our key audiences, to drive sales performance and growth for vertical markets.
Essential Functions
- Business / Market Development - Develops and implements business/market development plans for defined vertical segments, including planning and execution of related strategies and programs, to meet growth targets.
- Sales Enablement - Lead cohesive sales and marketing plans, in partnership with Sales and Marketing, for the vertical market, driving the POV, segmentation, and account and portfolio strategies.
- Schedule, manage, and facilitate Community of Practice Calls for assigned markets.
- Provide, curate content for monthly DASH and Dealer Connect calls.
- Seeks to develop, expand client and dealer success stories.
- Market Intelligence - Facilitate market and customer research to inform go-to-market plans and investments.
- Ability to ask the right questions and be able to navigate the organization to find the right answers.
- Marketing Communications and Marketing Outreach - Establishes Marketing Communication strategy and requirements, in collaboration with Marketing Communications, including catalogs, prices list, brochures, advertising, and promotion, for successful product marketing. Coordinates implementation and monitors expenditures.
- Competitive Lens - Analyzes competitive landscape to ensure Haworth is properly positioned in the market.
- Field Relationship Development - Maintains appropriate field sales, dealer, design, and customer relationships to be continually abreast of market needs and trends.
Required Qualifications
- Bachelor Degree or equivalent in relevant field of study
- 2 years experience with Marketing, Sales, and/or Business Development.
Preferred Qualifications
- Haworth Experience.
- Experience in Vertical Markets.
- Furniture Industry Experience.
- Experience in Adobe Creative Suite.
