Strategic Account Manager

WOOD TV, WOTV, WXSP, the CW, WOOD TV+, and woodtv.com in Grand Rapids, Michigan, is on the lookout for a Strategic Account Manager.

In this role, you will work alongside our Account Executives, supporting new business development and existing account growth, while training and enhancing their understanding of digital strategies. As a lead digital specialist, you will coordinate with our Sales Managers and Director of Sales to meet our overall digital revenue goals.  We’re looking for someone who is a team player at heart—someone who is eager to win together.

You should have a deep understanding of digital video strategy, with an emphasis on streaming television (OTT, CTV). In addition to video, we require someone with strong experience having executed successful digital campaigns with display, email, social, audio streaming, search, and more. Your mastery of these products will support our mission to achieve metrics-driven success for our clients. Our ideal candidate is not just a sales expert but a creative thinker who understands how different industries work and what it takes to move the revenue needle.   

Your responsibilities will include conducting client discovery meetings and detailed data analysis to provide actionable insights and recommendations for both short-term and long-term digital strategies. You’ll need to evaluate KPIs, monitor and optimize campaign performance, and clearly communicate performance metrics to advertisers, ensuring they gain maximum value from their investments. You should excel in crafting complex strategies and breaking them down into simple, understandable concepts. A strong communicator, you’ll seamlessly navigate four-legged calls with Account Executives, helping them win at multiple stages of the sales process.

A key aspect of this role is your ability to identify strong prospecting categories and assist the sales team with compelling talk tracks that get their foot in the door. Your keen understanding of market dynamics will empower the team to engage new prospects effectively and with confidence.

The ideal candidate will have a proven track record of at least 3-5 years in selling digital advertising products, with management experience as a valuable plus.

Apply at www.woodtv.com/careers

No phone calls please.
Offer of employment contingent upon completion of pre-employment checks.
EOE/Minorities/Females/Vet/Disability