Social Media Specialist

We are seeking a dynamic and experienced Ecommerce Specialist to join our team at Garrison Dental Solutions, a leading brand in the dental space. The individual will be reporting to the Director of Marketing. The ideal candidate will play a pivotal role in developing and executing ecommerce strategies to drive growth in our online business. This is an exciting opportunity to leverage your expertise in ecommerce and make a significant impact on our company's success.

Why join Garrison Dental Solutions?

Private, Purpose-driven Company

• We have been a family-owned, debt-free, stable company in business for more than 25 years.
• We pursue a vision of innovating dentistry to restore healthy smiles worldwide.
• We place a high focus on living our core values of teamwork, determination, quality, and continuous improvement.
• We have been awarded one of “West Michigan’s Best and Brightest Companies to Work For®” six consecutive years.

Market Leader

• Garrison is a market leader for one of the most popular and reliable restorative dentistry procedures.
  • Our products are sold in 150 different countries.
  • Garrison has a track record for consistently achieving double digit percent annual growth.
• Highly regarded for innovative product designs requiring complex, in-house manufacturing.
  • We place significant investments in innovation and technology.
  • Our core products are protected by intellectual property and verified manufacturing processes that push the limits of metal-forming and injection-molding.
• Competitive Compensation and Benefits Package:
  • Base Salary range of $55 – 75 K (based on background) with bonus potential. 401K with profit sharing.
  • Health (Medical, Dental, Vision, HSA, FSA), Life, Short-term and Long-term disability, Accident and Critical Illness insurance
  • Professional development support through company sponsored training and tuition reimbursement.
  • Whole health support with Employee Assistant Program (EAP), regular and volunteerism paid time off, hybrid work option, free on-site gym access and subsidized gym membership.

Qualifications

• Bachelor’s degree in marketing or related field, equivalent experience considered.
• 3+ years of experience in relevant marketing fields, including digital marketing, website management, and/or e-commerce.
• Ability to work collaboratively with Marketing Team members and cross-functionally.
• Possesses a keen design sensibility, capable of creating visually appealing and engaging content that resonates with target audience.
• Strong analytical capabilities with a proven ability to derive actionable insights from data.
• Knowledge of leveraging CRM systems for driving growth through email and other digital technologies.
• Proven experience in driving traffic to ecommerce sites through PPC advertising, with a track record of achieving targeted results.
• Working proficiency in Google Analytics and Google Ads.
• Capability and willingness to conduct back-end site design work for UX and e-commerce within a CMS platform. Drupal CMS experience a plus.
• Proficient in marketing automation setup and execution. Experience working in Microsoft Dynamics (Click Dimensions) a plus.
• Knowledge of leveraging CRM systems for driving growth through email and other digital technologies.

Duties/Responsibilities:

• Employ data insights to sequence and showcase products on the site, maximizing conversion and revenue.
• Utilize data to make informed decisions on website merchandising, product discoverability, and overall site optimization for enhanced user experience.
• Administer email strategy leveraging CRM and marketing automation software, continuously optimizing for performance based on data with the intention to achieve or exceed target sales goals.
• Implement SEO strategies to monitor and optimize digital content, providing recommendations for improved listing performance.
• Drive traffic to the ecommerce site through PPC (Pay-Per-Click) advertising campaigns, optimizing budget allocation, and targeting strategies to maximize ROI.
• Plan, coordinate, and administer webinars aimed at educating customers, driving engagement, and promoting products on the ecommerce platform.
• Offer exceptional customer service by addressing and resolving website-related issues, ensuring a seamless and user-friendly browsing experience for customers.
• Participate in site management calls with external development partners, make recommendations for optimization.
• Monitor competitor websites and activities, reporting insights as needed.
• Collaborate effectively with internal teams such as Global Marketing and Sales Teams to execute initiatives through the Garrison ecommerce site.
• Stay informed about current website best practices and future trends in digital sales and marketing.

Garrison Dental Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.